The former Trustee Savings Bank on Queens Road in Belfast’s Titanic Quarter is a modest building. It is understated, but its dynamic canopy, flat-roofed form and slit windows are redolent of the 1960’s.

For years it was dwarfed by the industrial buildings which surrounded it but now, surplus to the bank’s requirements, it sits in relative isolation surrounded by vacant development sites and car parks.

The huge yellow cranes of the shipyards, Samson and Goliath, rise behind it, emphasising its unassuming scale.

The design scheme focuses around two colours; battle ship grey and bold, shipyard-crane yellow – echoing the industrial theme boasting various industrial finishes including plywood on the floor.

My first reaction to the continuation and evolution of the brand was to place the logo under abstract cranes devised from two letter “C’s” – neatly inset with a arrow-form letter “A” to separate and connect the letters, producing a strong visual symbol in placing with its geographical location.

Other elements of the design process included geometrical patterns based patterns seen in building materials fused with the unbending colour palate to channel the brands industrial setting.

The element of family at this restaurant was important to portray through the seasonal promotions.

Here you can see elements of a social media strategy applied for a fancy dress competition for children around halloween.

Creating Characters to contrast the clean lines and stark look brings playfulness and voices the inviting quality James St are famous in projecting.

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