James Street South marketing

James Street South is exactly the atmosphere you want from a brasserie – polite conversation, occasional explosions of laughter and very good food.

American business executive and author Jack Welch advocates change at all times. One of the most innovative business thinkers in the western world, Welch says: “Change before you have to.”


Having worked for noted chef Niall McKenna as a member of the recognised and highly rated James St. South group, I worked alongside Joanne McKenna to extend a new working model for a uniformed look across company literature, incorporating the company’s fifth addition to the McKenna’s restaurant portfolio – Cast&Crew.

With freshly rebranded assets by Ciaran Hurson, and with the identity in-place for Cast & Crew by branding and advertising house AVBrowne – my aim was an attempt to further articulate Joanne McKenna’s vision by producing new material and refreshing old material providing additional additives to the marque in a way that was not previously met to aid the promotion and marketing of the company whilst maintaining and respecting the guidelines set by past and current designers.

Working under creative direction in rolling out concepts and finished artworks across formats that include content for websites, advertising, presentations, brochures, emails and event displays.

As a continually growing business and an ever evolving brand – Niall and Joanne have worked with Ciaran to tune the brand further when they merged the Bar + Grill and James Street South to now collect them as James St.

images used with permission James Street South Archive
James Street South Brand identity set by Ciaran Hurson

print flyers

digital brochures

advertising livery


Throughout the company Niall and Joanne was determined to find interesting ways to convince, compel and cajole; disrupt, define and deliver information on site – in this case revitalising a blank space in the entrance of the restaurant.

Based on similar grid systems used in printed and digital based livery, attached is the documentation of the mockups and application of a crucial working space using layers of paint and adhesive PVC.

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