James Street South

James Street South is exactly the atmosphere you want from a brasserie – polite conversation, occasional explosions of laughter and very good food.

American business executive and author Jack Welch advocates change at all times. One of the most innovative business thinkers in the western world, Welch says: “Change before you have to.”


Having worked for noted chef Niall McKenna as a member of the recognised and highly rated James St. South group, I worked alongside Joanne McKenna to extend a new working model for a uniformed look across company literature, incorporating the company’s fifth addition to the McKenna’s restaurant portfolio – Cast&Crew.
With freshly rebranded assets by Ciaran Hurson, and with the identity in-place for Cast & Crew by branding and advertising house AVBrowne – my aim was an attempt to further articulate Joanne McKenna’s vision by producing new material and refreshing old material providing additional additives to the marque in a way that was not previously met to aid the promotion and marketing of the company whilst maintaining and respecting the guidelines set by past and current designers.
Working under creative direction in rolling out concepts and finished artworks across formats that include content for websites, advertising, presentations, brochures, emails and event displays.
As a continually growing business and an ever evolving brand – Niall and Joanne have worked with Ciaran to tune the brand further when they merged the Bar + Grill and James Street South to now collect them as James St.


Images used with permission James Street South Archive

James Street South Brand identity by Ciaran Hurson

James Street South
print design

HADSKIS livery

Hadskis chalkboard


Throughout the company Niall and Joanne was determined to find interesting ways to convince, compel and cajole; disrupt, define and deliver information on site – in this case revitalising a blank space in the entrance of the restaurant.
Based on similar grid systems used in printed and digital based livery, attached is the documentation adn application of a crucial working space using layers of paint and adhesive PVC.

Wine Monday

Now moved to Wine Wednesdays consist of a series of food and wine pairings taking in the seasons, travelling from classic wine and food regions to the organic and undiscovered.
The brief outlined was to have a physical printed calendar of upcoming events giving an overview of the wine pairings and possible ideas on the theme for each allocated date.
A6 Bifolded brochures were designed to give a simple overview of three months glance that could fit into a handbag or a jacket pocket.

Cast and Crew 

digital / print design


The former Trustee Savings Bank on Queens Road in Belfast’s Titanic Quarter is a modest building. It is understated, but its dynamic canopy, flat-roofed form and slit windows are redolent of the 1960’s.

For years it was dwarfed by the industrial buildings which surrounded it but now, surplus to the bank’s requirements, it sits in relative isolation surrounded by vacant development sites and car parks.

The huge yellow cranes of the shipyards, Samson and Goliath, rise behind it, emphasising its unassuming scale.
The design scheme focuses around two colours; battle ship grey and bold, shipyard-crane yellow – echoing the industrial theme boasting various industrial finishes including plywood on the floor.
My first reaction to the continuation and evolution of the brand was to place the logo under abstract cranes devised from two letter “C’s” – neatly inset with a arrow-form letter “A” to separate and connect the letters, producing a strong visual symbol in placing with its geographical location.
Other elements of the design process included geometrical patterns based patterns seen in building materials fused with the unbending colour palate to channel the brands industrial setting.

print menu design

digital social media graphics

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