City Picnic are well established as a casual dining experience in Belfast city centre and they know how to serve a good burger!

Background

City Picnic is a casual dining restaurant located in the heart of Belfast city centre.
A great locations and the perfect place to grab a quick lunch or enjoy a leisurely dinner with friends and family.

Whether you are a regular customer or a first-time visitor, you can expect a warm welcome and a friendly atmosphere when you visit.

Services
- Print Design
- Web Design

Client
City Picnic, Belfast

Year
2020 - 2021

Website
www.citypicnic.co.uk

Picnic Bowls, Proper Beef Burgers, Crispy Chicken Burgers, Fabulous Tacos, Milkshakes, Beer, Cocktails and Wine – offering delicious food at great value and fast service.

Four colorful frozen drinks with straws, held by different people, in a toast. The drinks are yellow, pink, red, and clear, garnished with lime slices.
Salad with chopped lettuce, hard-boiled eggs, grilled chicken pieces topped with chopped chives, and creamy dressing, served in a black bowl with a piece of toasted bread in the background.
A hand holding a cone filled with fried chicken strips topped with sauce, in a paper sleeve with a logo that reads 'city picnic'. The background is a beige textured wall.
A slice of pepperoni pizza being lifted from a pizza box with melted cheese stretching from the slice to the rest of the pizza on a black background.
A cocktail drink in a margarita glass with a salted rim, garnished with lemon wedges and a yellow striped straw.
A cheeseburger with bacon, fried chicken sandwich, and French fries on a tray.
Person holding two large glasses of milkshakes, one with chocolate syrup and whipped cream, the other with strawberry syrup and whipped cream, in a cafe or restaurant setting.
A chef tossing French fries into a metal bowl in a professional kitchen.
A black bowl of barbecue pulled pork with fries, rice, macaroni salad, and a side of mustard in a small cup, garnished with cilantro and barbecue sauce.
Inside a modern restaurant or café with a bar counter, burgundy chairs, and green plants hanging from a structure above. A bartender is behind the bar, with bottles and glasses on shelves.
Interior of a restaurant with a wall sign advertising 'Burgers and Pizza and Beer'. The cash register is visible at the counter, and seating is in the foreground.
Empty counter at a modern restaurant with barstools, a neon sign, and menu boards.
A modern counter at a restaurant with a glass display case of drinks, a digital register, and a menu overhead. Customers approach the counter, with some staff behind serving. The interior features high ceilings, large windows, hanging greenery, and s
Close-up of a large green potted plant on a layered metal and wood shelf in an indoor space.
Neon sign of an abstract face outline on a pink wall in a bar with wine bottles and hanging glasses in the foreground.

While Belfast design house Sort worked on setting the new brand guidelines and application, I was approached to build a website that would provide its own online delivery and collection system, to work alongside 3rd party delivery services such as Deliveroo and Just Eat.
As we were working on this project during lockdown, we had to assign a delivery and collection timing system with intervals for customers, and a 10 mile radius of the city centre.

Working in Shopify to deliver this web build, we successfully categorised the lunch and dinner menus, with cut off time for orders, and incorporated the correct plugins for the delivery and collection site functionality, with  in-device alerts messaging customers when their food was nearly ready to collect.

A hamburger with a beef patty, lettuce, and mustard being held in a person's hand, shown on a computer screen for an online food ordering website.
A website homepage for City Picnic featuring images of burgers, a sandwich, and other foods, with the headline 'Bringing the taste of good food back to the high street.'
Screenshot of a food delivery website for a restaurant named City Picnic. The website features sections for ordering lunch, dinner, and evening meals, with menu options, delivery times, and buttons to order from the menu.
Screenshot of a restaurant website featuring special offers and menu options, with a background pattern of bowls with various ingredients, and sections about collection and delivery, dine-in status, and special deal promotion.
A webpage for City Picnic showing an online gift voucher for food, with a large $10 voucher graphic, a picture of a burger, a sandwich, a salad, and other food items at the bottom.
Online menu webpage for City Picnic restaurant with categories for burgers, pizza, chicken, sides, drinks, and sauces, featuring images of various sauces at the bottom.
A webpage for City Picnic featuring a bright indoor space with hanging plants and colorful lighting, showing people seated and standing in a modern restaurant or café setting.
Screenshot of a restaurant website on a tablet displaying menu sections: Now Open, Order Lunch, and Order Dinner, with images of salads and food items.
Online menu page for City Picnic restaurant showing a large image of a cheese and basil pizza with slices removed, positioned above text listing other pizza options such as Hot New Yorker, Hot Bird, BBQ Sticky Pig, and Margherita.
A plate with a sandwich and a side of coleslaw, served on checkered paper, with a promotional text overlay for lunch special with a dollar offer to add fries.
A hamburger with sesame seed bun, lettuce, bacon, cheddar cheese, hamburger patty, and a falafel patty on top, set against a background with line drawings of hamburgers. Text indicates lunch and a $1.00 add fries deal with any meal.
A bowl of salad with boiled eggs, grilled chicken, croutons, and leafy greens, on a textured surface with illustrated salad images and text offering to add fries for $1 with any meal.
Chicken wrap and mixed greens salad on gray plate with graphic wall art background.
A small metal basket lined with red and white checkered paper, filled with creamy coleslaw. The basket is on a light, textured surface scattered with colorful, wavy ribbon-like decorations in green, pink, blue, and black.
Bottle of Wicked Chipotle sauce with a pink label, set against a background of cartoon syringes on a concrete wall.
Cooked chicken drumsticks with grill marks on a textured grey background with illustrated chicken drumsticks.
A salad topped with a poached egg, drizzled with balsamic glaze and salsa, on a dark gray plate, with mixed greens, beets, nuts, and apples, set against a background with illustrated salad ingredients and a promotional message for lunch that includes
A bottle of garlic mayo with a black cap, on a textured gray surface with line drawings of squeeze bottles.
A basket of French fries on a checkered napkin, surrounded by colorful wavy-shaped confetti on a textured gray surface.
Pizza with pepperoni, black olives, chopped green jalapeños, and sliced red peppers.
Pizza topped with caramelized onions, arugula, and drizzled with a peanut sauce, on a textured surface with prints of domino game spots and lines.
A sandwich with a bun, lettuce, tomato, cucumber, grilled chicken patty, and mayonnaise, with a background of outline drawings of various burger ingredients and a sign offering fries for a dollar with any meal.
A close-up of a hamburger with a meat patty, lettuce, tomato, cucumber, mayonnaise, and a bun, against a background with stylized burger illustrations.
Bottle of City Plenie Saucy Tom ketchup with a pink and white label featuring a swirling logo and the words "Saucy Tom." The background has illustrated syringes filled with ketchup.

—PRINT DESIGN

I also developed marketing livery for print and social media based on the set guidelines to extend the brand reach and message that they were open for business during this tricky time for the hospitality industry.

A sidewalk sign advertising new perfect chip cones with options for different flavors and toppings, featuring a pink background and a hand holding a chip cone.
Flyer advertisement for City Picnic offering various hand-cut, salted, and triple-cooked chip cones with options to add cheese, fondue, and dips at a snack stand.
Menu from City Picnic offering pizzas, burgers, chicken wings, fries, and shakes. Includes contact information and operating hours.
Lunch menu offering various food options including burgers, chicken, salads, wraps, and chicken wings, with prices listed for each item.
A dinner menu from City Picnic featuring various food options including chips, burgers, chicken wings, pizza, fries, fresh fruit juices, milkshakes, and desserts, with prices and descriptions. Delivery and collection services are available.

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