The complete tile backer system for quality tiling, creative freedom and peace of mind

Background

Dukkaboard is an innovative tile backer board system complemented by an extensive range of accessories and waterproofing products that creates the perfect solution for bathrooms, showers and wetrooms. 

Dukkaboard eliminates the common causes of tile failure associated with Plasterboard, MDF, Chipboard and Plywood. With exceptional stability the panels can be used in place of floor screeds and rendered or plastered wall finishes, fast-tracking tiling and saving costs.

Trusted by professionals across UK, Europe and UAE, Dukkaboard is the perfect choice for Architects & Contractors and is supported by The Knowledge Network – offering technical information, support and installation guides

Services
- Brand Positioning
- Brand Guidelines
- Brand Strategy
- Digital Advertising
- Print Design
- Technical Documents

Client
DUKKABOARD

Year
2022 - 2024

Website
www.dukkaboard.com

Capacity
Lead Designer Trimline Group

A new look for a new and improved system

The Dukkaboard website was refreshed and relaunched by Eyekiller providing an update to the visual tone of the brand.

Using this as a platform for the update in the visual system direction I set brand updated brand standards that reflected the visual tone of the refresh, including design system elements and applied them to advertising, product documents & safety datasheets, presentations and outward facing media.

Construction worker wearing a yellow safety vest and gloves, reading a magazine or brochure about power tools in an unfinished room.
Close-up view of a modern black tiled shower floor with a linear drain.
A construction worker wearing a yellow safety vest and white helmet is working on a metal wall, using tools to secure panels during building installation.
Close-up of a wall under construction with drywall panels attached using screws, including a rectangular hole and various wiring components.
A construction worker wearing a white safety helmet, safety glasses, a yellow safety vest, black gloves, and work boots is kneeling on the floor and installing or inspecting electrical wiring inside an unfinished room with drywall and electrical outlets.
View of a construction site with wooden framing, plumbing pipes, and electrical wiring in progress for building a structure.
Two construction workers kneeling on a green platform, measuring with a tape measure on a construction site with partially finished walls and pipes.
Close-up of a DukkaBoard panel with a black background and the DukkaBoard logo at the bottom left.

— BRAND GUIDELINES

— PRINT DESIGN & MARKETING MATERIALS

Product Overview
Specification

Depending on the project, specifying and delivering tiling products and solutions can be a difficult task, but having the right experience, product and technical knowledge and the right information brings endless benefits to architects, interior designers and developers worldwide.
This document brings the whole Dukkaboard system into one catalog making it easy to digest and navigate through products to find the right materials needed to complete the job for the client.

Cover of Dukkaboard product guide featuring a water droplet creating ripples on a dark water surface.

— ORGANIC AND PAID ADVERTISING

Digital Advertising

Using both organic marketing and paid marketing has improved online visibility for the Dukkaboard brand and its product system by creating online users with entertaining, reliable, informative, and valuable content to increase visibility and lead generation.

Collection of DukkaBoard product advertisements including panels, accessories, cement board, tile primer, and shower trays.

— ORGANIC AND PAID ADVERTISING

These systems are designed to prevent water damage and leakage, offering reliable protection for wet-rooms, balconies and steam rooms. By using Dukkaboard and it waterproofing system as a solution, tiling contractors can confidently create creative, watertight spaces that are structurally sound and visually appealing.

Modern bathroom with a walk-in shower, freestanding bathtub, and large windows with frosted glass, decorated with light-colored tiles and a mosaic accent wall.
Black background with the logo of DukkaBoard Panels in the center, featuring the text "DukkaBoard PANELS" in white and orange, and a tagline "The Original Backerboard".

High Performance Waterproofing Systems

Modern bathroom sink area with two mirrors, a black marble countertop, and two gold-toned faucets. Light-colored hexagonal tile wall and large window with a scenic view of trees and sky.

Boutique development of 36 apartments and penthouses centred on a garden square in the heart of Kensington.

— Dukkaboard Case Study

One, Lancer Square,
London W8 4AX

Modern bathroom with freestanding bathtub, marble floors and walls, a double vanity with mirrors, large windows with city skyline view, and recessed ceiling lights.
Two construction workers wearing yellow high-visibility safety vests and white hard hats with the 'JSP' logo, standing on a building site and looking at the construction area.

Trimline Group

A blue sign with white text reading 'JAMES ST. SOUTH' mounted on a brick wall outside a restaurant or cafe. Inside, visible through an open door, are stacked plates, bowls, and stainless steel kitchen equipment.

James St. South

Stack of catalogs titled 'PYRO + ECHO' with a modern living room interior featuring a gray sofa, wooden coffee table, and wooden flooring.

Pyro + Echo