Indigo Distribution are a trade-only AV and home automation distributor for the UK and Ireland.

They are also an exclusive Klipsch Audio Custom Install distributor UK & Ireland and specialise in providing product and technical support in Home Automation, Home Cinema & AV equipment and Security Systems including ELAN, Rako, Sonos, Hikvision and more.

Background

Working as in house Lead Graphic Designer at Indigo, the design systems that were initiatedduring this time are still in place today.
Working closely with the marketing team and company director, we achieved a brand overhaul of cross platform systems,  giving indigo an instantly recognisable – modern yet fun tone of voice to its infamous loyal AV installer customer base.

I also was part of a small development team in setting the foundations to SAAS sister company Specifi, setting brand guidelines and application, as well as UI / UX design of the Specifi software app, social media voice including marketing livery and how to videos.

Services
- Brand Positioning
- Brand Strategy
- Digital Advertising

Client
Indigo Distribution

Year
2020 - 2022

Website
www.indigodistribution.co.uk

Instagram
@indigodist

— DIGITAL ADVERTISING

Since 1946, Klipsch has been providing legendary sound through speakers, headphones & home audio. Custom Install is continually growing in residential home cinema and commercial markets

Indigo distribution was the first in the UK to receive the Klipsch Real Custom Cinema Behind the screen home and small theatre system. With this a growing market and with limited resources available from the supplier we had to make our own.
The brief was to revive and update marketing materials for the Klipsch Custom Install and speaker 2021 product range. Tweaking an already refined graphic toolkit, I set the grounds in building characterful, engaging brand material for buyers of this range and bespoke client aimed presentations for digital download and print.

A display with large black speakers and a promotional overlay for Klipsch's custom cinema system, highlighting a professional-grade home theater behind-the-screen LCR/Sub system for 122+ inch screens.
Diagram showing a large professional speaker system with four speakers, specifications, and features, designed for rooms with screen widths 122 inches or more.
Promotional poster for a custom home cinema system featuring a black background with technical drawings of speakers and a hand installing a speaker in a wooden panel, with text about the Klipsch Real Custom Cinema system.
Indoor theater room with a large screen displaying the Universal logo, dark walls, a white couch on the left side, and a promotional message inviting viewers to book a live demonstration at a custom demo room, with contact information at the bottom.
Multiple large professional audio speakers mounted on a black wall in a dimly lit room.
Instagram post showcasing Klipsch speakers, including a vintage speaker, ceramic metallic woofers, and subwoofer, with bold text highlighting features and online availability at indidogdistribution.co.uk.
Collection of brochures and catalogs showcasing Klipsch audio speakers and installation systems, featuring images and specifications of various speaker models.
Display with audio equipment and informational posters about speakers and sound systems.

— PRODUCT PHOTOGRAPHY

Installation of large professional audio equipment including multiple speakers and wires, with branding for Klipsch and text indicating UK and Ireland custom installation and exclusive distributor.
A DSLR camera capturing a small robot with a red and black helmet and yellow mechanical components on a white surface, seen through the camera's LCD screen.
Close-up of a black round speaker with a protective grill in front.
Close-up of a black and orange round speaker with mounting holes.
Black speaker with a copper-colored cone and a square tweeter at the top.

— PRINT DESIGN

Since 1946, Klipsch has been providing legendary sound through speakers, headphones & home audio.
Custom Install is continually growing in residential home cinema and commercial markets and Indigo Distribution are on the forefront with a loyal client base catering to ambitious installers with exciting projects.

Indigo distribution was the first in the UK to receive the Klipsch Real Custom Cinema Behind the screen home and small theatre system. With this a growing market and with limited resources available from the supplier we had to make our own.
The brief was to revive and update marketing materials for the Klipsch Custom Install and speaker 2021 product range. Tweaking an already refined graphic toolkit, I set the grounds in building characterful, engaging brand material for buyers of this range and bespoke client aimed presentations for digital download and print.

I was responsible for 360 Product Photography and archive of product inventory for website publication and marketing collateral using the Orbitvu Alphashot XL, custom software and DSLR Camera which included 100’s of products ranging from light switches and data boards to large speakers and subwoofers.

Images of Klipsch Custom install products were only 3D renders up to this point and these photographed images are now used across the range by the Klispch brand its suppliers internet wide.

Promotional posters for Klipsch Reference Premiere audio speakers, featuring images of speaker units and the text 'Behind the Range' and 'Real Custom Cinema Series.'
Tri-fold brochure showcasing Klipsch speakers, featuring images of speaker models and text highlighting features and specifications.
Two black Klipsch speakers in packaging boxes with the brand name and series qualifications, placed on a dark gray surface.
Brochure displaying information about Klipsch audio speakers, including models, specifications, features, and images of different speaker types.
Promotional display of Klipsch Reference series speakers with black and copper design, featuring the text "Klipsch Reference" and "Behind the Range."
A folded brochure displaying Klipsch professional series ceiling speakers with various specifications and features listed.
Brochure or flyer with information about Klipsch speakers, including specifications, features, and images of different speaker models.
Two Klipsch speaker boxes, one labeled 'Behind the Range' and the other 'On the Screen,' with audio equipment images on the covers.
Two industry brochure or catalog pages about cinema speaker systems, featuring technical specifications and images of speaker equipment from Klipsch.

— MARKETING DESIGN

My role at indigo distribution included creating technical data sheets and presentations for pipeline bid tenders, social media content and supporting material for the sales and marketing team for promotions and trade shows.

Indigo developed and enhanced its own brand voice for each of their recognisable technical products, while also retaining and working to brand guidelines and usage of the core key brands that they stocked.

Cover page of a user manual titled 'LEDs and Control Information Guide' by Rako, with a dark blue background, the Rako logo, and the 'Made in Britain' emblem.
A promotional brochure for Elan Control Systems, emphasizing a new level of control through their all-new ELAN system control platform designed for smart home integrations, featuring a dark blue background, orange design elements, and white text.
This is a partial view of a technical document titled 'System Controllers Quick Guide' for ELAN smart system controllers. The guide explains the internal components and features of the controllers, featuring labeled diagrams and descriptions of vario
Page showing various Elan control systems, including model EL-SC-100ZW, EL-I0-200, and EL-SC-300ZW, with descriptions of their features and functionalities.
Product brochure for ELAN EL-SC-100-ZW system controller with Z-Wave integration, featuring images of the device, its back panel with connection ports, and a quick guide highlighting features like compatibility, multi-platform experience, and network
Packaging box for ELAN control extender model EL-IO-200, featuring product name, description, and a picture of the device with various ports and connections.
Product brochure page for the ELAN Control Systems EL-SC-300-ZW system controller with Z-Wave. The page includes a large photo of the sleek, black control device with numerous ports and connectors on the back, and the product name displayed prominent
Comparison chart of Elan control systems models EL-SC-100, EL-10-200, and EL-SC-300, listing their connections, system compatibility, power options, and dimensions.
Product comparison chart for Elan control systems, featuring models EL-SC-100, EL-10-200, and EL-SC-300, detailing features such as frequency band, series, connection type, cable length, and dimensions.
A digital collage promoting a photography competition called Crimp Comp. It includes a smartphone display with an Instagram profile, posts advertising the event, and rules. The central part features two posters with prizes and contest dates, all agai
An Advent calendar with 12 compartments, each containing different audio equipment and accessories, with a smartphone display showing an Instagram profile and a holiday-themed background with snowflakes.
A digital display shows multiple panels with information about Pulse Eight products, including their features and warranty, alongside a smartphone mock-up displaying an Instagram page with a similar layout.
Close-up of packaging for Klipsch sound speakers, including models CS-18C and DS-180CDT, with branding and product details.
Four digital award banners for the CEDIA Awards 2021, featuring blue backgrounds, awards logos, and gold confetti.
Gradient background with shades of teal and dark green.
A room with large windows and an orange tint, featuring the ELAN logo in the center.
A dark blue background with a small white icon resembling a pause button in the center.
Klipsch logo with the slogan 'Keepers of the Sound' on a blue background.
A modern wooden building in a grassy, mountainous landscape with snow-capped peaks in the background.

— USER INTERFACE DESIGN

I also worked with the small team of in house developers to identify opportunities for UI feature systematisation.

We designed, wire-framed and prototyped UI in the context of a reusable scalable design system to enhance online customer engagement.

We applied a more visual based system to the interface than what was previously built upon, balancing colour and image, and with marketing based research on UX and user heat maps, provided strategies to engage its customers being a more interesting place to visit and nail that call to action to convert sales and leads.

Portfolio

Two construction workers wearing yellow safety vests and white hard hats on a building site, with a cityscape in the background.

Trimline Group

Blue sign with white text reading 'KITCH' and smaller text 'RESTAURANT' in quotation marks, attached to a brick wall.

Kitch Restaurant

Stack of four catalogs titled "PYRO + ECHO" with a modern interior photo on the cover, featuring a gray sofa, two wooden chairs, a wooden side table, and a textured wall, set on a dark surface.

Pyro + Echo