With a focus on sourcing local, seasonal ingredients, James St. South restaurants are renowned for serving great food, every day.

Background

Working for noted chef Niall McKenna as a member of the recognised and highly rated James St. South group produced an opportunity to produce a new working model for a uniformed look across company literature, incorporating the companies fifth addition to the McKenna’s restaurant portfolio – Cast and Crew.

With freshly rebranded assets by Ciaran Hurson, and with the branding in-place for Cast & Crew by AV Browne – my aim was an attempt to further articulate Joanne McKenna’s vision by producing new material and refreshing old material to aid the promotion and marketing of the company whilst maintaining and respecting the guidelines set by past and current designers.

Services
- Brand Positioning
- Brand Guidelines
- Brand Strategy
- Digital Advertising
- Print Design
- Technical Documents

Client
James St. South Restaurants

Year
2013 - 2016

Website
www.jamesst.co.uk

Friendly staff, immaculate service, memorable food and chilled atmosphere

Clean, contemporary and tasteful design echoes the environment and the experience of dining at James St South and its family of restaurants.

With and exceptional standard of photography and a design by reduction ethos cemented in by Hurson’s style, the visual system is determined by sleek, clean lines formal compositions, and minimal ornamentation.

Working under Hursons considered, rational and simple visual system, these design concepts create an honest expression of the tone and value of the brand to the James St South audience, promoting product and style in the most refined manner possible.