With a focus on sourcing local, seasonal ingredients, James St. South restaurants are renowned for serving great food, every day.

Background

Working for noted chef Niall McKenna as a member of the recognised and highly rated James St. South group produced an opportunity to produce a new working model for a uniformed look across company literature, incorporating the companies fifth addition to the McKenna’s restaurant portfolio – Cast and Crew.

With freshly rebranded assets by Ciaran Hurson, and with the branding in-place for Cast & Crew by AV Browne – my aim was an attempt to further articulate Joanne McKenna’s vision by producing new material and refreshing old material to aid the promotion and marketing of the company whilst maintaining and respecting the guidelines set by past and current designers.

Services
- Brand Positioning
- Brand Guidelines
- Brand Strategy
- Digital Advertising
- Print Design
- Technical Documents

Client
James St. South Restaurants

Year
2013 - 2016

Website
www.jamesst.co.uk

Friendly staff, immaculate service, memorable food and chilled atmosphere

Clean, contemporary and tasteful design echoes the environment and the experience of dining at James St South and its family of restaurants.

With and exceptional standard of photography and a design by reduction ethos cemented in by Hurson’s style, the visual system is determined by sleek, clean lines formal compositions, and minimal ornamentation.

Working under Hursons considered, rational and simple visual system, these design concepts create an honest expression of the tone and value of the brand to the James St South audience, promoting product and style in the most refined manner possible.

Brochure for James St. South Cookery School featuring text, images of spices in small containers, and photos of a person cooking and baking.
Two male chefs working in a professional kitchen, seen through a window. One chef appears focused on preparation, while the other holds an item and looks contemplative.
A plate with a slice of cooked steak, grilled shrimp, roasted carrots, and a baked potato with toppings. Accompanying sides include a small bowl of creamed horseradish, a mug of dark beer or soda, and a bowl of onion soup in the background.
Open magazine showing Christmas holiday party menu with photos of food and decorations, including a roasted meat, vegetables, Christmas lights, and festive decor.
Collage of four images of a contemporary, upscale restaurant interior with white walls, wooden accents, and round tables with white tablecloths. The images show diners dining, staff serving, a bar area with shelves of bottles, and a woman using her phone. A sign with
Make it
A collage of restaurant menus, food photos, and interior images, including dishes like steak, desserts, and drinks, with some people dining and the restaurant's signage.
Flyers showing images of cooked steak, fries, a small container of ketchup, green peas, and a pitcher of sauce, likely for a restaurant or food promotion.
A printed flyer or brochure promoting a place called HADS KIT, featuring images of interior and exterior spaces, with details about dining events and contact information.
Photos showing a restaurant interior with diners, a waitress, and dishes including a glass with dessert and a plate with a steak and vegetables, with a sign reading 'James St. South' on a brick wall.

Portfolio

Two construction workers wearing high-visibility yellow safety jackets and white hard hats observe a construction site from a balcony, with a cityscape and cloudy sky in the background.

Trimline Group

Blue restaurant sign with the words "KITCH" and "RESTAURANT" underneath, mounted on a brick wall.

Kitch Restaurant

Stack of four magazines or catalogs with modern interior design on the cover, featuring a gray sofa, wooden coffee table, and tiled floor, titled 'PYRO + ECHO' in gold letters.

Pyro + Echo