Kitch restaurant, a popular city centre restaurant offering the Dublin Road locally sourced dishes promising ‘that something different’.

Background

Sister restaurant to the successful Archana a few doors down, Kitch restaurant offered informal dining at great value. With low-slung banquettes, mismatched school chairs and white-washed brick walls, not the spot if you’re looking a posh lunch with a serene atmosphere – Kitch’s offering was bright, enthusiastic and charming – and the food was good too.

I was approached by friend and restaurant owner Munish Sharma for a full design roll out from branding, signage, website design, menus, photography and advertising collateral –  all on a tight budget.
Kitch was built from the ground up, working closely with Munish to communicate the lively character of this brand, reflecting the owners personality and vibrancy of the dining experience and customer base.

Services
- Branding
- Brand Positioning
- Signage
- Print Design
- Web Design

Client
Kitch Restaurant, Belfast

Year
2015 - 2018

Website
www.wearekitch.com

Friendly and casual bistro serving delicious comfort food with a chilled informal atmosphere in a great city centre location.

Kitch will not appeal to those in search of poshness, silence, or enveloping comfort.
It has basic decor with the feel of an old university canteen. School type chairs and a mission to use the napkins to steady the uneven table should give you the general idea!

But with the right staff, the right atmosphere and delicious food at the right price points, the vibe is relaxed and happy, quirky and charming.

A chef wearing a striped apron is preparing food on a dark kitchen counter, holding a silver mixing bowl.
A restaurant with a blue sign that reads 'KITCH RESTAURANT', illuminated by exterior lights, with large glass windows revealing the warmly lit interior and people dining inside.
Exterior of a restaurant named Kitch, with a blue sign and outdoor seating area with tables and chairs, located in a brick building.
Table set with a checkered tablecloth, a folded napkin, a fork, and a knife, with a small lit candle
Three gourmet sliders with various fillings on a slate serving board.
People socializing at a bar or restaurant, seen from under a table with orange stools in the foreground, and a group of four people sitting and talking in the background.
Website homepage for Kitch restaurant and bar featuring sections about their offerings and menu with images of food items like burgers and appetizers.
Screenshot of a restaurant's website menu section with options for lunch, vegetarian, early bird, Sunday, and a la carte, each with a download button.
A website page of a restaurant named KITCH, showing contact information, reservation details, terms and conditions, late arrivals policy, and cancellation policy.
Four people are seated at a table in a dimly lit restaurant, chatting and smiling. The photo is taken from beneath a bar-height table, and an individual is standing nearby with their back to the camera.
Empty restaurant booth with a table set with salt and pepper shakers, a napkin, fork, and knife, and several chairs around it.
Framed poster of the Godzilla movie titled 'Wild-Life' with an illustration of Godzilla and two honeycomb patterns, hanging on a wall illuminated by overhead lighting, with clothing items on a rack to the left and a wooden bench below.
Gourmet dish with three layered, square-shaped pieces of meat or terrine topped with microgreens, served with a green sauce, and accompanied by a small white spoon with brown sauce on a black slate serving board.
Fresh pizza with green peppers and cheese on a wooden tray at a restaurant counter.
Three gourmet burgers with various toppings, stacked and secured with skewers, served on a dark surface.
A chef in a striped apron preparing food on a wooden board in a restaurant kitchen, with a blurred background.
Close-up of assorted tempura served on a small white plate, with a blurred background featuring a dish of sushi or sashimi.
Fried vegetable tempura with sliced chili peppers and vegetables on a rectangular white plate.
Fried cheese balls garnished with greens and drizzled with balsamic glaze on a dark plate, with naan bread in the background.
Person's hand adding fresh basil to a pizza on a pizza tray, with a pizza counter and toppings in the background.
Three pieces of seared, layered meat with a crispy crust, garnished with microgreens and served on a dark slate plate, accompanied by a green sauce.
A warm, glowing cylindrical pendant light with a woven/textured, orange-colored lampshade illuminating a dark room.
A collection of empty, clear glasses with a textured, diamond pattern on the sides, arranged upside down and illuminated by warm light.
Decorative round mirror with a sunburst design on a wall, reflecting a small square light fixture.
A restaurant menu on a wooden clipboard featuring vegetarian starters and main courses with prices, printed on white and light green paper.
A menu on a clipboard with food options, including starters, mains, and sides, with some prices visible.

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