“Expect afrobeat, electronic, snappy beats, danceable shit, weirdness and the best vibes.”

Background

Loop was created by local DJ’s Jamie Nevin and Jamie Nelson, promising music that has been left behind and under appreciated.

Originally, Loop filled the gap left by Belfast longest-running club night, Gigantic, after “seeing many small-medium size venues eventually closing down or changing tact over the years, resulted in both feeling quite dispirited with the future of Belfast club life.”

According to release, Loop “hopes to break new ground and give developing local artists a chance to show Belfast what they’ve got, as well as bringing in bigger names. Many guests booked in dance clubs for the last year have predominantly offered variations of house, and the two want to show Belfast that there’s more. It intends to inspire the crowd deeper and get to know artists that are underrepresented in the city and to bring a victory for everyone.”

Services
- Digital Advertising
- Print Design

Client
Loop Events

Year
2018 - 2020

Welcoming a community of like-minded clubbers who want to share a great experience week in, week out

I worked with the two Jamies in bringing a new style to their club night promotional materials during their time at the menagerie, incorporating a shift in design style to a clean readable slab serif with a visual system that can’t be misinterpreted.

Combining video footage and stock imagery from various sources we created a strong visual system to promote these events over print and digital marketing channels.

A DJ setup with turntables, mixer, and a large screen displaying the word 'loop' in yellow letters, illuminated by purple and red stage lighting.
Event poster for a music event at Menagerie, Belfast on April 11th, featuring DJs Kaidi Tatham and Jamie Nelson, with free entry until 8 PM, located at 130 University Street, and promoting the Facebook page loopclubbelfast.
A promotional poster for a nightclub event at Menagerie, featuring a dark background with red and orange bokeh lights, a large orange spherical light fixture, and event details in bold yellow and gray text. The event is on February 15th, at 8:00 PM until midnight, with performances by Kaidi Tatham and Jamie Nelson, and includes information about entry requirements and social media links.
Event poster for a New Year's celebration at Menagerie club in Belfast on December 31st. Features DJ Jamie Nevin Nelson, starts at 8:00 PM, costs five pounds until curfew at 10 pounds after midnight. Located at 130 University Street, with Facebook page address provided.
A promotional event poster for 'Sentience & Sapience' featuring a circular, intricate geometric design on the left, and event details on the right including date, time, location, performers, and ticket information.
Event poster for a club night called Loop at Menagerie on January 25th, featuring DJs Jamie Nelson and Jamie Nevin. The event is at 130 University Street, Belfast, with doors opening at 9:00 PM. The poster includes a black-and-white photo of a young man with dark hair, dressed in a collared shirt and tie, holding a metallic balloon. The background is teal, and the text is in various shades of white, gray, blue, and red.
Event poster featuring a black and white photo of a man with a hat and beard, with stylized drawings around him. Text includes event details: date February 21st, 8:00 PM, location 130 University Street, Belfast, website menageriebar.com, and sponsors. The event is a thank you party for J. Dilla with performances and DJ sets, free admission, donations appreciated.
A promotional flyer with a purple background announcing a menagerie event. It features a partial photo of a man wearing a black and red cap with a logo, facing downward. The flyer lists event details, including date, location, time, free donuts, and donations, and includes social media and website links.
Dark room with colorful light streaks, a person standing near a projection screen, and indistinct objects or furniture, possibly at a party or event.
Dimly lit bar with a back wall of liquor bottles and hanging pendant lights, people sitting and talking, DJ equipment in the foreground, and fairy lights decorating a wall in the background.
Dark interior scene with red and blue lighting. A woman on the right is sitting or leaning with her head tilted, illuminated by red lights. A large blank blue screen or wall is on the left. Various signs and objects are visible in the background, suggesting a nightclub or concert setting.

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