Packable Performance
Outerwear for Life on the Go
Background
Mac in a Sac supply a range of lightweight and packable weather-ready jackets, over-trousers and ponchos to protect you outdoors.
Working in-house at Target Dry as Principal Designer, I have been instrumental in firming and structuring the brand identity, and repositioning and maturing the brand voice through an updated roll out through print design and digital advertising.
From large format exhibition stands, brochure and catalog design to evolving and developing digital advertising through digital ads and email, this new look has also considered the newly developed Venture Series range of products that elevate the Mac in a Sac brand and product offering to a new level and into the next stage of their journey.
Imagery Courtesy
of Mac in a Sac
Photography
www.jakebaggaley.com
Services
- Brand Positioning
- Brand Strategy
- Digital Roll Out
- Print Design
- Exhibition Design
- Motion Design
- Email Marketing (Klayvio)
Client
Mac in a Sac
Year
2023-2024
Website
www.macinasac.com
UK and Europe
Catalog Refresh
— PRINT AND EDITORIAL DESIGN
A redesign and refresh of the Mac in a Sac UK and European catalog for 2025, introducing an expanded range of packable waterproof and insulated outerwear designed for life on the go.
The updated collection features enhanced designs and performance specifications, catering to everyday adventurers seeking reliable, stylish, and convenient weather protection.
— DIGITAL ADVERTISING AND SOCIAL AD CAMPAIGNS
Black Friday Sale
—DIGITAL ADVERTISING AND EMAIL MARKETING
Email Marketing
Email marketing is crucial for eCommerce businesses, playing a foundational role in driving revenue, building customer loyalty, and enhancing brand awareness.
From welcome series and abandoned cart reminders to post-purchase follow-ups, email marketing covers every stage of the customer journey, enhancing the overall shopping experience.
I have not only redesigned and added a new brand standard to the brand but have helped deliver one of the highest returns on investment (ROI) across digital marketing channels.
We have designed campaigns that are highly targeted and personalized based on customer behavior, purchase history, demographics, and interests, leading to more relevant content, higher engagement rates, and improved conversion.
ADD EMAIL SHOWCASE VIDEO
With this new enhanced storytelling and imagery, the amazon channel as now since benefitted from improved SEO and improved organic rankings through improved relevancy and keyword optimization.
MIAS Brand Storytelling: A++ Content provides a platform to showcase the brand’s identity, mission, and unique selling points more effectively.
Reduced Return Rates: Providing thorough product information has also minimized misunderstandings and helps customers make informed decisions.
Competitive Advantage: Stand out against generic listings by showcasing premium, and immersive content.
—USER GENERATED CONTENT COMPETITION
Harnessing the Power of UGC!
These socials were used as paid and organic advertising for the marketing department to promote the competition:
Share your Mac in a Sac adventures with us and get featured! 📷 Tag us using #MyMacInASac for a chance to be showcased on our website and socials. Plus, enjoy exclusive discounts and giveaways when you participate. Your stories, our gear—let’s inspire the next adventure together! 🌧️🧥✨
ADD AMAZON LISTINGS ANIMATION
—A++ CONTENT FOR AMAZON FBA
Leveraging the Brand Story
for Increased Conversions
Creating A++ content also known as Amazon Premium A+ Content is essential for enhancing product listings, boosting conversion rates, and standing out in a competitive marketplace.
I revisioned the work of hong kong based marketing agency , applying the sound application of my brand system with rich visuals and detailed descriptions to provide a premium shopping experience, in aim to building customer confidence.
— Exhibition Design and Large Format
ISPO Munich 2024
Think Outdoor. Think Sustainable. Think Together
ISPO Outdoor is three days packed with inspiration, know-how, business and fun.
Full halls, lots of emotions, exciting brands and enthusiastic visitors are there and shape the future of the outdoor industry. Working across departments, I developed purpose-specific exhibition collateral for the busy exhibition stand, working to a high standard as this year as we would be in the same space as larger global outdoor brands.
National Outdoor Expo 2024
Annually at the NEC Birmingham, The National Outdoor Expo is one of the biggest community meet-ups of the year, bringing together inspirational speakers, cutting-edge technologies and the best in gear.
This year we continued to represent MIAS with a similar design system for exhibition consistency, this time with a large backdrop and an additional storage cabin. The design showcases new product, technical features and a unified design ethos, where the product and its colourful palette takes centre stage.
Photo Credits, © Jake Baggaley 2024 - jakebaggaley.com
Targeted
Sales Collateral
Introducing the Venture Series from Mac in a Sac—engineered for the bold and the restless. This premium line of packable, waterproof jackets combines cutting-edge performance with sleek, minimalist design. Built for adventurers who demand reliability and style, the Venture Series offers exceptional breathability, waterproofing, and compact storage, making it the ultimate companion for urban explorers and outdoor enthusiasts alike.
I have designed tailored materials for sales, building a stronger brand identity and addressing specific pain points, with clear, purpose-built materials to convey the right information quickly, saving time for both the Target Dry sales team and potential clients, while reinforcing the brand's message and values, separating from competitors.
—VENTURE SERIES
Elevate Your Adventure
The Venture Series represents a new chapter in the Mac in a Sac journey, one that’s defined by high performance and tailored for the true adventurers among us.
Mac in a Sac channelled its expertise in packable performance clothing to create a new collection that will be your companion for pushing boundaries, conquering challenges,
and exploring the untamed beauty of nature.
Each garment in this collection is meticulously crafted to withstand harsh conditions while offering the utmost comfort, flexibility and style.
Take a minute to write an introduction that is short, sweet, and to the point.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
