Packable Performance
Outerwear for Life on the Go
Background
Mac in a Sac supply a range of lightweight and packable weather-ready jackets, over-trousers and ponchos to protect you outdoors.
Working in-house at Target Dry as Principal Designer, I have been instrumental in firming and structuring the brand identity, and repositioning and maturing the brand voice through an updated roll out through print design and digital advertising.
From large format exhibition stands, brochure and catalog design to evolving and developing digital advertising through digital ads and email, this new look has also considered the newly developed Venture Series range of products that elevate the Mac in a Sac brand and product offering to a new level and into the next stage of their journey.
Imagery Courtesy
of Mac in a Sac
Photography www.jakebaggaley.com
Services
- Brand Positioning
- Brand Strategy
- Digital Roll Out
- Print Design
- Exhibition Design
- Motion Design
- Email Marketing (Klayvio)
Client
Mac in a Sac
Year
2023-2024
Website
www.macinasac.com
UK and Europe
Catalog Refresh
— PRINT AND EDITORIAL DESIGN
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
— DIGITAL ADVERTISING AND SOCIAL AD CAMPAIGNS
Black Friday Sale
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
—DIGITAL ADVERTISING AND EMAIL MARKETING
Email Marketing
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
ADD EMAIL SHOWCASE VIDEO
—DIGITAL ADVERTISING AND EMAIL MARKETING
Elevate Your Adventure
The Venture Series represents a new chapter in the Mac in a Sac journey, one that’s defined by high performance and tailored for the true adventurers among us.
Mac in a Sac channelled its expertise in packable performance clothing to create a new collection that will be your companion for pushing boundaries, conquering challenges,
and exploring the untamed beauty of nature.
Each garment in this collection is meticulously crafted to withstand harsh conditions while offering the utmost comfort, flexibility and style.
ADD AMAZON LISTINGS ANIMATION
— Exhibition Design and Large Format
ISPO Munich 2024
Think Outdoor. Think Sustainable. Think Together
ISPO Outdoor is three days packed with inspiration, know-how, business and fun.
Full halls, lots of emotions, exciting brands and enthusiastic visitors are there and shape the future of the outdoor industry. Working across departments developed purpose-specific exhibition collateral for the busy exhibition stand, working to a high standard as this year we would be in the same space as larger global outdoor brands.
National Outdoor Expo 2024
Annually at the NEC Birmingham, The National Outdoor Expo is one of the biggest community meet-ups of the year, bringing together inspirational speakers, cutting-edge technologies and the best in gear.
This year we continued to represent MIAS with a similar design system for exhibition consistency, this time with a large backdrop and an additional storage cabin. The design showcases new product, technical features and a unified design ethos, where the product and its colourful palette takes centre stage.
Introduce your brand
Take a minute to write an introduction that is short, sweet, and to the point.
Photo Credits, © Jake Baggaley 2024 - jakebaggaley.com
Targeted
Sales Collateral
The Venture Series represents a new chapter in the Mac in a Sac journey, one that’s defined by high performance and tailored for the true adventurers among us.
Mac in a Sac channelled its expertise in packable performance clothing to create a new collection that will be your companion for pushing boundaries, conquering challenges,
and exploring the untamed beauty of nature.
Each garment in this collection is meticulously crafted to withstand harsh conditions while offering the utmost comfort, flexibility and style.
—VENTURE SERIES
Elevate Your Adventure
The Venture Series represents a new chapter in the Mac in a Sac journey, one that’s defined by high performance and tailored for the true adventurers among us.
Mac in a Sac channelled its expertise in packable performance clothing to create a new collection that will be your companion for pushing boundaries, conquering challenges,
and exploring the untamed beauty of nature.
Each garment in this collection is meticulously crafted to withstand harsh conditions while offering the utmost comfort, flexibility and style.