Expert Solutions. Beautiful Results.

Delivering tiling products and solutions to a diverse, multi-sector business landscape, bringing endless benefits to architects, interior designers and developers worldwide.

Background

Trimline is a Leading Supplier of Tiling Materials & Tools to the Construction Industry.
Since starting out in the early 1980’s Trimline have brought leading technology and innovation
to the British tiling market, offering full service tiling solutions with end to end project support.

As partners to some of the world’s most ambitious construction and tiling companies,
they offer a huge breadth of knowledge spanning thousands of products and solutions
to some of the most notable recent construction projects in London and beyond.

Between March 2022 and April 2023, my role as principal designer on all Trimline and umbrella brand advertising, aided the development of the brand voice, producing high-quality content including: marketing collateral – editorial and advertising, packaging, infographics and presentations, video, social media content, printed brochures and proposals for vehicle livery, simultaneously wearing many hats and spinning many plates.

I collaborated with cross-functional teams internally and externally on the development of new products, and their specification details, adapting design systems to all platforms including packaging and technical documents to strengthen brand guidelines and ensure consistency across all platforms and touch points.

Services
- Brand Positioning
- Brand Strategy
- Digital Advertising
- Digital Roll Out
- Vehicle Livery
- Print Design
- Exhibition Design
- Motion Design
- Email Marketing (Klayvio)
- Packaging Design

Client
Trimline Group

Year
2020 - present

Website
www.trimlinegroup.com

Instagram
@trimlinegroup

Offering full service tiling solutions
to the construction industry,
coupled with a wealth of industry knowledge and technical expertise.

A third generation family business, this company already has a strong digital footprint and a voice, it just needed a little fine tuning and is still going through a brand repositioning to split the large project and contracts side of the business from the retail focus.

Trimline are set apart from just being a trade distributor, they are also involved in the manufacturing process, with a huge range of their own products and brands.

— DEVELOPING THE BRAND VOICE

— DIGITAL ADVERTISING

Developing the brand voice

An elegant development in a coveted position overlooking the legendary Lord’s Cricket Ground, complemented by exceptional facilities.

A luxurious residential project in London, Pyro + Echo supplied the large format travertine effect porcelain tiles for the pool areas and 20mm external porcelain tiles on the terraces.

Pyro + Echo worked closely with the entire project team to ensure that the materials met the required specifications and were delivered on time.
The end result is a luxurious residential project with high-quality finishes throughout.

— ED23 Trimline Catalog

The Complete Tiling Resource
For all your tiling needs.

The biggest ever Trimline product guide yet, with over 2700 innovative tiling products & services. Trimline continue to annually print this 400 page catalog containing the vast inventory of products that are readily available for delivery from their Swanley warehouse.

This A5 book serves all that use it as an index to all products needed in the tiling process across many building applications.

ED23 got a facelift this year with new advertising, case study references and many new products with visuals reflecting the evolved brand voice.

First Impressions Matter
and each client has different needs,
goals, and priorities.

Providing tailored presentations
for the next project.

Pitching client tenders to home builders and high value retail pitches was a regular occurance, strengthening the position for the companies opportunity to secure sales and distribution contracts.

These documents directly supported the sales team in gaining large contracts in a competitive market by clearly highlighting what makes the Trimline offering unique—combing product, service, expertise, customer support, and pricing models —working between the marketing and sales team, I was a key player in helping the sales team position the company as the better choice for the client.

— CLIENT PITCHES, TENDERS AND PRESENTATIONS

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—AIMING FOR NET ZERO

Social consciousness and commercial awareness
in the construction industry for green building
is becoming more apparent.

Trimline Group is dedicated to conducting business responsibly and ethically.
Trimline is already partnered with Climeworks and this presentation was prepared to partner with positive planet to contribute profits to help with climate change.

Project specific documents

— A DIVERSE MULTI-SECTOR BUSINESS LANDSCAPE

Collaborating with sales and technical teams we devised comprehensive product solutions system brochures with carefully thought out product applications that could be viewed at a glance, making the specification process as simple as possible given any scale and budget.

Portfolio

Trimline Group

Kitch Restaurant

Expert Solutions. Beautiful Results.

Delivering tiling products and solutions to a diverse, multi-sector business landscape, bringing endless benefits to architects, interior designers and developers worldwide.

Background

Offering full service tiling solutions to the construction industry, coupled with a wealth of industry knowledge and technical expertise.

Developing the brand voice

The Complete Tiling Resource For all your tiling needs.

First Impressions Matter and each client has different needs, goals, and priorities.

Providing tailored presentations for the next project.

Social consciousness and commercial awareness in the construction industry for green building is becoming more apparent.