Expert Solutions. Beautiful Results.

Delivering tiling products and solutions to a diverse, multi-sector business landscape, bringing endless benefits to architects, interior designers and developers worldwide.

Background

Trimline is a Leading Supplier of Tiling Materials & Tools to the Construction Industry.
Since starting out in the early 1980’s Trimline have brought leading technology and innovation
to the British tiling market, offering full service tiling solutions with end to end project support.

As partners to some of the world’s most ambitious construction and tiling companies,
they offer a huge breadth of knowledge spanning thousands of products and solutions
to some of the most notable recent construction projects in London and beyond.

Between March 2022 and April 2023, my role as principal designer on all Trimline and umbrella brand advertising, aided the development of the brand voice, producing high-quality content including: marketing collateral – editorial and advertising, packaging, infographics and presentations, video, social media content, printed brochures and proposals for vehicle livery, simultaneously wearing many hats and spinning many plates.

I collaborated with cross-functional teams internally and externally on the development of new products, and their specification details, adapting design systems to all platforms including packaging and technical documents to strengthen brand guidelines and ensure consistency across all platforms and touch points. 

Services
- Brand Positioning
- Brand Strategy
- Digital Advertising
- Digital Roll Out
- Vehicle Livery
- Print Design
- Exhibition Design
- Motion Design
- Email Marketing (Klayvio)
- Packaging Design


Client
Trimline Group

Year
2020 - present

Website
www.trimlinegroup.com

Instagram
@trimlinegroup

Close-up of a person holding a white cardboard box with the logo and contact information of Trimline Group, side view of the person's hand and part of their black and neon green clothing.
Construction workers wearing yellow safety vests with a logo that says 'TRIMLINE GROUP' on a city street.

Offering full service tiling solutions
to the construction industry,
coupled with a wealth of industry knowledge and technical expertise.

A third generation family business, this company already has a strong digital footprint and a voice, it just needed a little fine tuning and is still going through a brand repositioning to split the large project and contracts side of the business from the retail focus.

Trimline are set apart from just being a trade distributor, they are also involved in the manufacturing process, with a huge range of their own products and brands.

Cover page of a brand standards document titled "Trimline Group" with a blue background, grid pattern, and logo, providing an overview of the company's branding guidelines.

— DEVELOPING THE BRAND VOICE

Two construction workers wearing white helmets and yellow safety vests with the 'Trimline Group' logo, walking along a construction site near a body of water, with buildings and trees in the background.
Group of people in a meeting room with a sign behind them that reads 'TRIMLINE GROUP' illuminated on the wall.
Men working on a large equipment in warehouse or workshop, with several other people in background.
Two men shopping at a store checkout, one wearing a dark jacket with a tote bag that says 'TRIMLINE GROUP,' and the other with a black jacket, holding a reusable shopping bag.
Close-up of a sign reading 'TRIMLINE GROUP' with an arrow, and a person in a neon yellow safety vest in front of a building entrance.
Side view of a white delivery van with the logo and text for Trinline Group, a tiling and stone fitting company, under a clear blue sky.
Interior of a warehouse with white delivery vans branded with Trinline Group, parked among shelves loaded with boxed supplies and building materials. The ceiling is made of metal with skylights and industrial lighting.
A young man with a beard and a dark hoodie holding a cardboard box in a warehouse with shelves of materials and products in the background.
Young man with curly hair and beard wearing a headset, working on a computer in an office with large windows and potted plants in the background.
Close-up of computer server rack with metal slots and ventilation holes.
A white delivery truck with the logo and branding of Trimline Group, parked on a grassy area with a blue sky and clouds in the background. The truck has a slogan on the top front that says 'Let's talk tiling...' and a man is visible in the driver's s
Collection of corporate branding materials for Trimline Group, including a rolled-up poster, letterhead, business card, notebooks, buttons, pen, and a smartphone displaying the company's website, all featuring a modern logo and a color scheme of blac

— DIGITAL ADVERTISING

Developing the brand voice

— ED23 TRIMLINE CATALOG

The Complete Tiling Resource
For all your tiling needs.

The biggest ever Trimline product guide yet, with over 2700 innovative tiling products & services. Trimline continue to annually print this 400 page catalog containing the vast inventory of products that are readily available for delivery from their Swanley warehouse.

This A5 book continues to serve all that use it as an index to all products needed in the tiling process across many building applications.

ED23 got a facelift this year with new advertising, case study references and many new products with visuals reflecting the evolved brand voice. 

Open magazine displaying roofing and tiling products and solutions, with pages featuring product images, specifications, and promotional content.
Open magazine showing interior design showroom with sample tiles, design displays, and people discussing decor.

First Impressions Matter
and each client has different needs,
goals, and priorities.

Providing tailored presentations
for the next project.

Pitching client tenders to home builders and high value retail pitches was a regular occurance, strengthening the position for the companies opportunity to secure sales and distribution contracts.

These documents directly supported the sales team in gaining large contracts in a competitive market by clearly highlighting what makes the Trimline offering unique—combing product, service, expertise, customer support, and pricing models —working between the marketing and sales team, I was a key player in helping the sales team position the company as the better choice for the client.

Rendering of a row of modern brick townhouses with grey siding on upper levels, set against a blue sky with a few clouds. The image is part of a promotional material featuring logos of Trimline Group and Barratt Homes, with details of the Teardrop Centre at London Road, Swanley, London.

— CLIENT PITCHES, TENDERS AND PRESENTATIONS

Exterior of a building with branding for B&Q, a large orange sign and glass entrance. Additional logos and contact information for Trimline Group are also visible.
A digital presentation slide showing a blue background on the left with text about Trimline, a company within the B&Q and Kingfisher Group, including sections on introduction, company overview, working with B&Q, and key product areas. The right side
Interior of an office or showroom with wooden wall panels, a white ceiling with recessed lighting, and a sign displaying the Trimline Group logo. Promotional text highlights the company's history, expertise, and commitment to technology and innovatio
A promotional display for B&Q and Kingfisher Group with company logos, a mission statement emphasizing trusted tiling solutions and customer service, and photos of customer service representatives working in a warehouse environment.
An aerial view of a cityscape featuring tall skyscrapers, including a prominent building with a distinctive top, under a cloudy sky. The image appears to be from a promotional brochure for a tiling solutions company.
A promotional display for tile installation products, including Onboard Tile Backer System, Atrium tile trims, and Forte tiling tools, with product images and descriptions.
A promotional brochure for a logistics company highlighting next day delivery options, company standards, and services. The right side features an open highway with a scenic landscape including mountains and trees. The upper right corner displays com
An informational brochure or presentation slide about LATICRETE, a construction solutions company, featuring a modern building with the company's name and logo, with sections on company overview, innovations, global reach, and milestones.
Close-up of a man wearing a dark blue jacket with 'LATICTRET' and 'ONE FAMILY' written on the back, at an outdoor event with people and trees in the background.
A product information sheet for LATICRETE® tile and stone installation materials, with logos of B&Q, LATICRETE, and TRIMLINE GROUP. The background features a close-up of a water surface with a small wave, surrounded by a pink and purple sky.
A timeline of Laticrete products from 1956 to 2015, showcasing various types of mortar, waterproofing, grouts, and membrane products with images of their packaging.
A world map displaying the location of LATICRETE offices worldwide, including North America, Europe, China, Southeast Asia, India, Africa and Middle East, Mexico, Phillips, Central America, Europe, Australia, South America, and Caribbean, marked with
Aerial view of a white multi-story building with a parking lot in front, surrounded by greenery. The building has signs for LATICRETE Europe and B&Q, with solar panels on the roof. The adjacent large advertising panel provides information about LATIC
Packaging box for Permacolor Select, a grout product, with detailed product information and logos on a gray background.
Product packaging for Hydroban waterproofing membrane, featuring blue and white buckets with green lids, and logos of B&Q, Laticrete, Microban, and other certifications.
An advertisement for Laticrete tile and stone adhesives and mortars, showcasing various products and images of a modern bathroom with a bathtub and shower area.
A bathroom waterproofing kit with two blue buckets labeled 'Tanking Kit' featuring a water splash design. The kit contains a waterproofing membrane, primer, self-adhesive tape, a brush or gloves, with additional text about DIY bathroom waterproofing
A brochure advertisement for Onboard Tile Backer Board showing product details, features, and specifications. The brochure includes images of the tile backer board, a blue background with diagonal lines, and text describing waterproof, insulating, li
Interior kitchen with tiled walls, wooden shelves, and windows. Overlaid on the image is promotional content about tile edging options, including aluminum profiles and tile trims in various colors, for interior design, kitchen, and bathroom projects.

—AIMING FOR NET ZERO

Social consciousness and commercial awareness in the construction industry as green building is becoming more apparent.

Trimline Group is dedicated to conducting business responsibly and ethically.
Trimline is already partnered with Climeworks and this presentation was prepared to partner with positive planet to contribute profits to help with climate change. 

Slide titled 'ESG OVERVIEW' with subtitle 'A guide to our Environmental, Social Governance' by Trimline Group. Background shows cloudy sky.

Project specific documents

Open brochure featuring aquatic swimming pools and outdoor landscape images.

— A DIVERSE MULTI-SECTOR BUSINESS LANDSCAPE

Collaborating with sales and technical teams we devised comprehensive product solutions system brochures with carefully thought out product applications that could be viewed at a glance, making the specification process as simple as possible given any scale and budget. 

Promotional flyer for a swimming pool project consultation by Trimline Group, featuring a swimming pool and greenery background.
A promotional flyer advertising swimming pool construction and renovation services. The flyer features images of a finished pool and an in-progress pool build, with text describing benefits and services offered.
Brochure page with text about swimming pools and water pressure, featuring images of a natural pond or pool and a close-up view of water droplets, with a blue and gray design background.
A woman in a swimming pool, underwater, making a peace sign with her fingers. The pool has lane markings and a tiled edge. Bright lighting and clear water.

Portfolio

Two construction workers wearing yellow safety vests and white hard hats with 'JSP' logos, standing on a partially built structure on a cloudy day, overlooking a cityscape with a ferris wheel.

Trimline Group

Blue sign with white text reading "KITCHEN RESTAURANT" is mounted on a brick wall outside a building.

Kitch Restaurant

Stack of four catalogs titled "PYRO + ECHO" featuring modern living room furniture with sofa, coffee table, and patterned rug on dark wood flooring.

Pyro + Echo